Paradox of Choice

Ask someone how he or she would imagine the perfect partner, and the person will tell you alle the right things, like smart, interesting, makes me laugh, kind, understanding, thoughtful, sensitive, emphathic and really really hot.

Now what happens when people have a lot of options, they start using a simplifying strategie, and the simply choose only one point, which is: how hot does the other person look like.

If you have less options to choose, you expect less. But when you have more options, you expect more, and the chance to get disappointed is much much higher.